{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_7woalnbywy6","type":"doc","o":"1","documentId":"ucms_7woalnbywy6"},"body":{"newStatus":"1","documentId":"ucms_7woalnbywy6","staticId":"ucms_7woalnbywy6","title":"TWS耳机市场持续火热,奋达科技耳机业务蓄势待发","shareTitle":"TWS耳机市场持续火热,奋达科技耳机业务蓄势待发","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/img1.ugc.ifeng.com\/newugc\/20200527\/17\/wemedia\/67b38255b90b0900ae45b5f51f3150c7cda1e6f2_size35_w572_h382.jpeg","source":"粒场财经","author":"","editorcode":"weMedia","editTime":"2020-05-27 17:48:34","updateTime":"2020\/05\/27 17:48:34","wapurl":"http:\/\/\/\/feng.ifeng.com\/c\/7woalnbywy6","introduction":"","wwwurl":"http:\/\/\/\/feng.ifeng.com\/c\/7woalnbywy6","commentsUrl":"ucms_7woalnbywy6","commentCount":0,"text":"
自苹果第一款Airpods上市以来,TWS(真无线)耳机热度一路飙升,其所属的可穿戴设备领域也频频获得市场关注。<\/p>
据著名市场调研机构Counterpoint Research统计,2019年第四季度全球可穿戴式设备市场增长82.3%,达到1.189亿台新高,使得2019年可穿戴式设备总出货量增加到3.365亿台。其中无线耳机势头保持强劲,2019年全球出货量为1.7亿台,同比增长250.5%。<\/p>
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从近年的TWS耳机品牌市占率来看,苹果占据了全球性的主导地位。但随着各大厂商陆续入局,2019年苹果市占率出现明显下降,TWS耳机市场开始向中低端的安卓阵营倾斜。这意味着,大量的潜在安卓用户需求将被集中释放,TWS耳机市场将进一步扩大。<\/p>
Counterpoint Research数据显示,随着真无线设备在全球智能手机用户中的渗透率持续增长,预计到2020年全球真无线耳机市场出货量将达到2.3亿台。<\/p>
耳机作为消费电子领域的重要品类,历年来均是消费电子企业的必争之地,特别是TWS耳机产品的推出更是加速点燃市场竞争者的热情。<\/p>
早已涉足耳机行业的奋达科技,凭借多年的电声技术经验积累,也在近两年持续发力TWS耳机领域,并将以TWS为代表的可穿戴设备列为公司未来的重要战略发展方向。目前已拥有8条耳机组装生产线,并掌握TWS产品软硬云及ID的全自主研发能力与高效的品质检测能力。<\/p>
此前研发的“X1.1J”耳机便以优异的产品品质和市场表现,从Sony、Audio Technica、JVC等众多优秀品牌产品中脱颖而出,获得日本视听影器材评奖机构VGP颁发的“同类产品金奖”和“特别奖”。<\/p>
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凭借着雄厚的技术实力与完善的产业链条,奋达科技在TWS领域已与亚马逊、Creative、Aixlu等国内外客户展开深度合作。<\/p>
目前全球TWS耳机产业已进入高景气发展阶段,奋达科技也将进一步加大对耳机产品的研发、生产和销售,加速公司TWS耳机产品在智能家居端口的渗透。随着市场热度的加速提升,奋达科技耳机业务正蓄势待发,迎来加速成长的黄金时期。<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/74ADAA170DAEC68054D08BFAE7B33271A5CFD4E0_size11_w640_h360.jpeg","size":{"width":"640","height":"360"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/8E60C02C6B469BA241366554FC79F65C23B462E0_size18_w411_h374.jpeg","size":{"width":"411","height":"374"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/0DE8D76C507FCA78453F1826C9C5462D68C8091D_size19_w640_h640.jpeg","size":{"width":"640","height":"640"}}],"summary":"自苹果第一款Airpods上市以来,TWS(真无线)耳机热度一路飙升,其所属的可穿戴设备领域也频频获得市场关注。据著名市场调研机构CounterpointRes","sharesummary":"自苹果第一款Airpods上市以来,TWS(真无线)耳机热度一路飙升,其所属的可穿戴设备领域也频频获得市场关注。据著名市场调研机构CounterpointRes","commentType":"0","wemediaEAccountId":"895103","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v002q--Dq1-_Kq--qL74nuwdWEOwHaCt4PcYKbodoLcn81h87k__","praise":"5","like_num":"5"}}