{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_7wx2SgOpc9K","type":"doc","o":"1","documentId":"ucms_7wx2SgOpc9K"},"body":{"newStatus":"1","documentId":"ucms_7wx2SgOpc9K","staticId":"ucms_7wx2SgOpc9K","title":"大众品牌CMO“下课”","shareTitle":"大众品牌CMO“下课”","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/x0.ifengimg.com\/res\/2020\/2F31901F9AFB6FF1BAB9745A2C27C30CFB5146BA_size848_w1050_h590.png","source":"凤凰网汽车上海","author":"","editorcode":"weMedia","editTime":"2020-06-03 10:59:47","updateTime":"2020\/06\/03 10:59:47","wapurl":"http:\/\/\/\/feng.ifeng.com\/c\/7wx2SgOpc9K","introduction":"","wwwurl":"http:\/\/\/\/feng.ifeng.com\/c\/7wx2SgOpc9K","commentsUrl":"ucms_7wx2SgOpc9K","commentCount":0,"text":"
凤凰网汽车讯 据德国媒体报道,大众新款高尔夫的种族歧视广告造成的重大传播事故,由大众品牌首席市场营销官CMO约亨·森皮尔(Jochen Sengpiehl)承担责任,后者即将离职。<\/p>
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5月中旬,大众品牌在社交媒体ins上发布了一段第八代高尔夫的广告短片,画面中一个黑人男子被一只巨大的白人手掌抓住,并出现了歧视黑人的单词。被网友大骂“种族歧视”。<\/p>
大众迅速回应,删除了视频,并回应道歉:“毫无疑问,这个视频是错误的。我们为此道歉,并且将调查到底怎么回事,并且会采取行动”。“大众一向反对一切形式的法西斯主义、偏见和歧视。我们的Ins居然发布这样的内容,我们对此也很震惊。”<\/p>
然而,网友对大众的道歉并不买账,依然在大众新高尔夫广告贴下留言批判大众的种族歧视行为,并认为大众的道歉避重就轻,“这不是错误,歧视是根深蒂固的”,“这样的视频是怎么通过许可的,如此明显的歧视居然没被意识到。”<\/p>
适逢5月25日美国警察暴力执法导致一名黑人死亡,进而引发全美范围的示威游行和暴动,甚至蔓延到英国、加拿大和德国。值此特别时刻,种族歧视的问题变得尤为尖锐,但愿大众品牌CMO下课可以让网友息怒,也让商业公司在传播的时候严加警惕,恪守底线。(编译\/小山 可可)<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/2F31901F9AFB6FF1BAB9745A2C27C30CFB5146BA_size848_w1050_h590.png","size":{"width":"640","height":"359"}}],"summary":"凤凰网汽车讯据德国媒体报道,大众新款高尔夫的种族歧视广告造成的重大传播事故,由大众品牌首席市场营销官CMO约亨·森皮尔(JochenSengpie","sharesummary":"凤凰网汽车讯据德国媒体报道,大众新款高尔夫的种族歧视广告造成的重大传播事故,由大众品牌首席市场营销官CMO约亨·森皮尔(JochenSengpie","commentType":"0","wemediaEAccountId":"846266","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v002YxVlLYgZP-_0PJ4v06FzdIllJpTC1bQXsgHG2sj53HTY__","praise":"0","like_num":"0"}}