{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_7x0NplI16Oj","type":"doc","o":"1","documentId":"ucms_7x0NplI16Oj"},"body":{"newStatus":"1","documentId":"ucms_7x0NplI16Oj","staticId":"ucms_7x0NplI16Oj","title":"马自达5月份销量:一边在较劲,一边在妥协","shareTitle":"马自达5月份销量:一边在较劲,一边在妥协","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/img1.ugc.ifeng.com\/newugc\/20200603\/18\/wemedia\/23698565ef90a428d0851180614d36f6560058cf_size63_w537_h358.jpeg","source":"车动态","author":"","editorcode":"weMedia","editTime":"2020-06-03 18:15:01","updateTime":"2020\/06\/03 18:15:01","wapurl":"http:\/\/\/\/auto.ifeng.com\/c\/7x0NplI16Oj","introduction":"","wwwurl":"http:\/\/\/\/auto.ifeng.com\/c\/7x0NplI16Oj","commentsUrl":"ucms_7x0NplI16Oj","commentCount":0,"text":"
有点意外,在4月份全球销量中近乎腰斩的马自达,5月份的销量竟然涨了。据数据显示,马自达5月份在中国市场的终端累计销量为22886辆,同比增长了31.64%。<\/p>
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从几款主要车型具体来看,阿特兹的销量为4021辆,马自达CX-4的终端销量为6259辆,其中最值的一提的是,昂克赛拉的销量。据悉,马自达3昂克赛拉的销量为8545辆。从以上销量数据中,我们不难看出,马自达3昂克赛拉的销量,几乎撑起了半边天。<\/p>
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可是话说回来,其实马自达即便在5月份销量,有着如此高的增长比,对于其想要在全球销量上翻身,也依旧太难了。至于何出此言,我们先来看一组数据,马自达在全球市场上的表现,在今年4月份,马自达在全球销售了50362辆新车,同比大幅下滑了54%,且自进入2020年以来,马自达已经连续4个月的销量处于下滑趋势,而这样的销量,也成为了马自达2004年以来最差的开局表现。<\/p>
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回过头来看马自达在华的销量,3月份,马自达在华的终端累计销量为7644辆;4月份的销量为17091辆。看完这些数据,我们大抵能够对马自达的处境心里有个数了,当然,马自达这样的处境,和全球的疫情分不开干系,体量较小的马自达,势必会受到不小的冲击。<\/p>
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从上文中,我们不难发现,马自达眼下的状态,很是撕扯。一边在较劲,一边也在妥协。马自达的较劲,是因为它的骨子里,是想做个豪华品牌,是想做带节奏的那个;但是事实眼下的情况,并不足以支撑其去这么做。所以马自达的执拗,并不被市场所认可,也不足以让其成为引领市场,特立独行的那一个。<\/p>
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我从来对马自达想转型成为二线豪华品牌的执拗,致以最崇高的敬意,但是这也并不影响我并不看好它的倔强。毕竟在豪华品牌纷纷下探的时代搞高端化,在大部分豪华车企放弃费力讨好的后驱转前驱时,马自达却执拗的选择了后驱玩法,你们看,马自达的所作所为,几乎处处和时代相反。<\/p>
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结语<\/p>
截止到2023年之前,马自达都将进入"闭关阶段",指望着CX-30这在华最后一款投放市场的全新车型,能否熬过困境,还很难说。但是,我还是期待马自达到最后能向我们证明,它是众人皆醉我独醒的执拗。<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/32EB6586F8BDF8BF92BA40B166B0D239C96BAE8B_size43_w640_h358.jpeg","size":{"width":"640","height":"358"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/A0AD1646289E731D99FF144A651BB373D3BB8B36_size76_w1373_h326.jpeg","size":{"width":"640","height":"151"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/5F89D9331A2BD71DB8ADAF944931C1ADC92DB6C7_size33_w640_h388.jpeg","size":{"width":"640","height":"388"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/9B192DDFCDABB1B20DA10ED04EB0613A877627C9_size38_w640_h361.jpeg","size":{"width":"640","height":"361"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/3ACD0B2868809C6AC36BF56577D4183472932763_size34_w640_h354.jpeg","size":{"width":"640","height":"354"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/41730578E0806EAA3BEE9B945166E20FD194A570_size16_w640_h395.jpeg","size":{"width":"640","height":"395"}}],"summary":"有点意外,在4月份全球销量中近乎腰斩的马自达,5月份的销量竟然涨了。据数据显示,马自达5月份在中国市场的终端累计销量为22886辆,同比增长了31.64%。从几","sharesummary":"有点意外,在4月份全球销量中近乎腰斩的马自达,5月份的销量竟然涨了。据数据显示,马自达5月份在中国市场的终端累计销量为22886辆,同比增长了31.64%。从几","commentType":"0","wemediaEAccountId":"4524","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v002tNdZXkRAGimTCGZxqKRWRLuHyfQWfbCk9D47myYe6uQ__","praise":"6","like_num":"6"}}