{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_7xYlJK8D0PS","type":"doc","o":"1","documentId":"ucms_7xYlJK8D0PS"},"body":{"newStatus":"1","documentId":"ucms_7xYlJK8D0PS","staticId":"ucms_7xYlJK8D0PS","title":"贴地亲民营销 川酒集团“酒仓”汇锦步行街“练摊”","shareTitle":"贴地亲民营销 川酒集团“酒仓”汇锦步行街“练摊”","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/x0.ifengimg.com\/res\/2020\/96F57B49516893D498A50DF0224E8DBE4C17C291_size100_w1080_h608.jpeg","source":"封面新闻","author":"","editorcode":"weMedia","editTime":"2020-06-24 10:08:28","updateTime":"2020\/06\/24 10:08:28","wapurl":"http:\/\/\/\/feng.ifeng.com\/c\/7xYlJK8D0PS","introduction":"","wwwurl":"http:\/\/\/\/feng.ifeng.com\/c\/7xYlJK8D0PS","commentsUrl":"ucms_7xYlJK8D0PS","commentCount":0,"hasVideo":"Y","text":"
6月22日晚,灯火璀灿的成都汇锦步行街人来人往,川酒集团“酒仓”首次在这里“练摊”,将mini酒仓搬在了这里,展示销售各种美酒,吸引了众多市民关注。<\/p>
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原来,端午节临近,川酒集团“酒仓”为了满足市民用酒需求,开展了年中大促活动,践行“产品+”、“服务+”、“价格﹣”理念,推出了各种优惠活动,比如购买套餐商品,券包全额返还,酒仓线下门店1分钱享福袋等。<\/p>
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川酒集团提出的目标是打造中国版的帝亚吉欧,旗下白酒品牌有叙府、赤渡、二峨、自然香等多个地方名优白酒品牌,也是中国最大的原酒生产供应商,提出的口号是要“酿老百姓喝得起的好酒”。川酒集团去年的营收已超过200亿元,其中酒类板块27.9亿元。<\/p>
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川酒集团旗下的“酒仓”,是一个以销售世界知名品牌美酒为主的新零售平台,在川内开有多家直营门店。在“酒仓”门店及其线上平台,可以购到各式各样的高性价比的美酒。川酒集团相关负责人表示,一直以来,川酒集团都在努力探索新型售卖方式,“酒仓”就是川酒集团打通新零售“人货场”的一种尝试。<\/p>
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封面新闻记者注意到,现场非常时尚的mini酒仓内,主要展示销售的是川酒集团旗下老牌国优品牌叙府的全新产品、老成都人的记忆二峨特曲、赤渡等产品,还有年轻人热爱的圣蒂尼桃红起泡酒、科罗娜啤酒、福佳白白啤、1664白啤等各类美酒产品。消费者不仅可以在现场免费品酒,也可以参加一些互动活动赢取奖品,并享受到最划算的价格。<\/p>
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据现场工作人员介绍,本次“练摊”活动将持续到24日晚,今后也会在成都其他的步行街或打卡地开展类似的活动,以更好与消费者互动,以亲民的方式贴近市民。<\/p>
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对于此次练摊体验活动,酒仓相关负责人表示,通过川酒商城一站式服务平台系统,解决了从商品、销售到财务的交叉业务流程,实现了远程实时收银、摊位自助补货、云POS部署、会员权益共享、财务主体统一、用户体验最佳、数据自动整合、小票凭据齐全等业务场景,现场独具一格的触控收银系统,更是体现出了川酒集团的定位年轻化、业务正规化与平台先进性。<\/p>
“在今年的特殊背景下,川酒集团将灵活变换售酒模式,不仅努力让线上售酒平台更为通畅和便捷,也将让移动mini酒仓来到大伙身边,力图更直接、更高效地贴近消费者,给消费者带来全新的购物体验。”<\/p>
封面新闻记者 喻奇树<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/96F57B49516893D498A50DF0224E8DBE4C17C291_size100_w1080_h608.jpeg","size":{"width":"640","height":"360"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/F07BCBCC3EA10B5A974F9F5DBF712683E61DAEDA_size95_w1080_h608.jpeg","size":{"width":"640","height":"360"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/279917C8379ED2B4B4CC81531067DE683B03B06B_size59_w1080_h606.jpeg","size":{"width":"640","height":"359"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/776171FA72D9504479342CC371F7ECFD77132B23_size103_w1080_h810.jpeg","size":{"width":"640","height":"480"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/BE1A805817A8EB49E48284A0FF405084C703AEF9_size113_w1080_h810.jpeg","size":{"width":"640","height":"480"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/D76D13346E704E9C6DC566307AF72A74D615DC04_size110_w1080_h721.jpeg","size":{"width":"640","height":"427"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/7C36FE1C9F0B45B95DB426228D89016F48027C20_size60_w1080_h608.jpeg","size":{"width":"640","height":"360"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/82181929A194B0C7BD38B73847CC87052F07F04E_size101_w1080_h608.jpeg","size":{"width":"640","height":"360"}}],"summary":"6月22日晚,灯火璀灿的成都汇锦步行街人来人往,川酒集团“酒仓”首次在这里“练摊”,将mini酒仓搬在了这里,展示销售各种美酒,吸引了众多市民关注。原来,端午节","sharesummary":"6月22日晚,灯火璀灿的成都汇锦步行街人来人往,川酒集团“酒仓”首次在这里“练摊”,将mini酒仓搬在了这里,展示销售各种美酒,吸引了众多市民关注。原来,端午节","videoPoster":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/B632217945073F0506BB57939EC3293731F0A9E3_size99_w960_h540.jpg","videoSrc":"","videos":[{"guid":"ac59bd18-08c6-4ba0-b5c2-1b0e07b4e640","staticId":"video_ac59bd18-08c6-4ba0-b5c2-1b0e07b4e640","columnId":"","duration":"00:00:28","title":"贴地亲民营销 川酒集团“酒仓”汇锦步行街“练摊”","thumbnail":"http:\/\/d.ifengimg.com\/w480_h360_q100\/x0.ifengimg.com\/res\/2020\/B632217945073F0506BB57939EC3293731F0A9E3_size99_w960_h540.jpg","thumbnailSize":{"width":"480","height":"360"},"video":{"Normal":{"src":"http:\/\/ips.ifeng.com\/video19.ifeng.com\/video09\/2020\/06\/24\/p36294394-102-9987636-101125.mp4?ifsign=1","fileSize":""},"HD":{"src":"http:\/\/ips.ifeng.com\/video19.ifeng.com\/video09\/2020\/06\/24\/p36294394-102-9987636-101125.mp4?ifsign=1","fileSize":""}},"videoAppDesc":"凤凰视频客户端","android_downloadurl":"http:\/\/dl.app.ifengcdn.com\/ifengapps\/20190920\/IfengVideo_aPhone_V7.6.7_1909191357_12031.apk","relation":[]}],"commentType":"0","wemediaEAccountId":"310808","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v002pxnHChj2DO1--ChdZ3B-_ep-_VbikpRamHlEAQrJJPDzyE__","praise":"2","like_num":"2"}}