{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_7xfh0FWq7TK","type":"doc","o":"1","documentId":"ucms_7xfh0FWq7TK"},"body":{"newStatus":"1","documentId":"ucms_7xfh0FWq7TK","staticId":"ucms_7xfh0FWq7TK","title":"婚恋行业迈向数字化 珍爱网等婚恋在线交友平台迎来发展机遇","shareTitle":"婚恋行业迈向数字化 珍爱网等婚恋在线交友平台迎来发展机遇","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/x0.ifengimg.com\/res\/2020\/C7E8CC60874042A126E1BA6C14666C475D943EE1_size39_w500_h345.jpeg","source":"环球网","author":"","editorcode":"weMedia","editTime":"2020-06-28 14:25:13","updateTime":"2020\/06\/28 14:25:13","wapurl":"http:\/\/\/\/feng.ifeng.com\/c\/7xfh0FWq7TK","introduction":"","wwwurl":"http:\/\/\/\/feng.ifeng.com\/c\/7xfh0FWq7TK","commentsUrl":"ucms_7xfh0FWq7TK","commentCount":0,"text":"
本文转自【北国网】;<\/p>
据易观第三方数据报告显示,受今年疫情影响,2020年第一季度中国互联网婚恋交友市场规模有所下降,但婚恋行业整体活跃仍同比增长10.5%。这反映出疫情期间,在婚恋行业线下门店服务受限的情况下,婚恋行业短期内经受了营收压力,而线上直播、短视频等泛娱乐元素和相亲的结合,让婚恋行业在线业务用户粘性实现了进一步提升。<\/p>
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疫情下的婚恋行业:线上发展“云相亲”,线下积极调整业务<\/p>
疫情期间,婚恋企业纷加速线上业务的布局,掀起一场“云相亲”热潮。婚恋龙头珍爱网在疫情初始便迅速扩容珍爱APP线上服务,并推出一系列线上直播相亲公益活动,让单身用户足不出户便可实现其脱单需求,使其营收与活跃度取得大幅增长,春节期间珍爱APP活跃人数达1000万,同比增长达到39.3%。<\/p>
而针对线下业务遭受较大影响的问题,各大婚恋网站也积极进行调整升级,展开自救。以珍爱网为例,除去电告知会员服务延期之外,还积极转型线下业务,推出线下门店会员视频见面和线上牵线服务,由专属红娘进行在线配对沟通,以保障会员权益和婚恋需求,积极应对疫情造成的影响。<\/p>
后疫情时期的婚恋行业发展趋势:泛娱乐为核心,创新玩法占主动权<\/p>
报告还指出,“全力推进以泛娱乐为核心的开放式社交方式,创新功能玩法实现趣味性更强的互动是婚恋应用用户粘性显著增长的核心要素之一。”<\/p>
在泛娱乐时代背景下,头部婚恋品牌珍爱网以泛娱乐为核心,不断进行新鲜社交玩法上的尝试,营造高效又趣味的婚恋社交体验,陆续上新了包括“装扮商城”、“情侣空间”和“动态”“蜜语”等功能,营造高效又趣味的婚恋社交体验,满足年轻人爱玩也想脱单的诉求。<\/p>
随着5G,AI等技术的逐渐普及,在线婚恋社交行业对于市场份额的抢夺还将继续升级,大力布局视频交友,并丰富泛娱乐化线上功能,或将成为后疫情时期婚恋行业线上发展的新机遇。<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/C7E8CC60874042A126E1BA6C14666C475D943EE1_size39_w500_h345.jpeg","size":{"width":"500","height":"345"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/89B3D45270BFD49251EAA925594224D57F0BC445_size26_w500_h350.jpeg","size":{"width":"500","height":"350"}}],"summary":"本文转自【北国网】;据易观第三方数据报告显示,受今年疫情影响,2020年第一季度中国互联网婚恋交友市场规模有所下降,但婚恋行业整体活跃仍同比增长10.5%。这反","sharesummary":"本文转自【北国网】;据易观第三方数据报告显示,受今年疫情影响,2020年第一季度中国互联网婚恋交友市场规模有所下降,但婚恋行业整体活跃仍同比增长10.5%。这反","commentType":"0","wemediaEAccountId":"767468","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v002yS14iun0s-_kDMTXLXykQ5qVT8UlU4PuaYlFlgaNYtVg__","praise":"0","like_num":"0"}}