{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_7xkzVTs6eSu","type":"doc","o":"1","documentId":"ucms_7xkzVTs6eSu"},"body":{"newStatus":"1","documentId":"ucms_7xkzVTs6eSu","staticId":"ucms_7xkzVTs6eSu","title":"为什么“全时段”经营模式愈演愈烈?","shareTitle":"为什么“全时段”经营模式愈演愈烈?","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/img1.ugc.ifeng.com\/newugc\/20200702\/9\/wemedia\/f7d5aae5c9c043d34b406d71351e4c3e7127a77a_size12_w640_h427.jpeg","source":"餐饮蓝品牌战略","author":"","editorcode":"weMedia","editTime":"2020-07-03 09:13:23","updateTime":"2020\/07\/03 09:13:23","wapurl":"http:\/\/\/\/feng.ifeng.com\/c\/7xkzVTs6eSu","introduction":"","wwwurl":"http:\/\/\/\/feng.ifeng.com\/c\/7xkzVTs6eSu","commentsUrl":"ucms_7xkzVTs6eSu","commentCount":0,"text":"
当下,餐饮业的整体环境并非理想,客单价太低、翻台次数不高、营业额下滑,困扰了太多餐饮人,这时,全时段经营就成了提高利润的重要手段。<\/p>
那么,导致“全时段”经营模式愈演愈烈原因是什么呢?<\/p>
<\/p>
01 商场融入餐饮<\/p>
近年,传统零售行业遭到巨大冲击,商场求变过程中逐渐融入餐饮模式。商场成为了餐饮的跻身之地,餐饮也成为商场吸引人气的“救命稻草”。<\/p>
虽说商场带来的流量巨大,但高额租金让不少餐饮品牌吃不消,加之,同处于一个商场的餐饮品牌对比竞争压力很大,想保持高翻台率,相当有难度。那么,寻找更新的模式就势在必行了!<\/p>
02 消费习惯发生转变<\/p>
“消费升级”是近些年餐饮行业的热门词汇,而这些所谓的升级更多的是消费习惯的改变。不管是白领精英,还是年轻情侣,对于饮食的需求不单单是解决温饱这单一问题,就比如,在星巴克每个时段都能坐满,你可以聊天、工作、学习,还能解决吃饭问题。<\/p>
消费习惯的改变使得餐饮不断变革,使得餐饮的经营模式逐渐向全时段模式转变。<\/p>
03 小吃走向正餐化<\/p>
过去,小吃只是两顿正餐之间的补充,如今,它在逐步打破传统餐厅的营业模式,被更多人当做正餐,小吃成了餐饮的大赛道,市面上增加不少小吃连锁品牌。<\/p>
西贝也在深耕小吃的领域,在上海开了一肉夹馍与咖啡结合的休闲餐饮;精致简约的桃园眷村卖起了豆浆油条,成了下午茶的好去处。<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/0712AB7DA18F5A08805C949C7EE44955E23C7318_size47_w641_h427.png","size":{"width":"640","height":"426"}}],"summary":"当下,餐饮业的整体环境并非理想,客单价太低、翻台次数不高、营业额下滑,困扰了太多餐饮人,这时,全时段经营就成了提高利润的重要手段。那么,导致“全时段”经营模式愈","sharesummary":"当下,餐饮业的整体环境并非理想,客单价太低、翻台次数不高、营业额下滑,困扰了太多餐饮人,这时,全时段经营就成了提高利润的重要手段。那么,导致“全时段”经营模式愈","commentType":"0","wemediaEAccountId":"1238414","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v002DjKkgBLJo6-_f51--Fyrqv1I4NCjoZa9acYu2k50fMg4g__","praise":"24","like_num":"24"}}