{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_7xzC8NjJSAw","type":"doc","o":"1","documentId":"ucms_7xzC8NjJSAw"},"body":{"newStatus":"1","documentId":"ucms_7xzC8NjJSAw","staticId":"ucms_7xzC8NjJSAw","title":"都说“商场如战场”,手机市场这片“战场”更是火药味十足","shareTitle":"都说“商场如战场”,手机市场这片“战场”更是火药味十足","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/img1.ugc.ifeng.com\/newugc\/20200710\/11\/wemedia\/3ddda25570a9611919ab897c7c3827d968f9c70c_size43_w374_h249.jpeg","source":"机智萌妹","author":"","editorcode":"weMedia","editTime":"2020-07-10 11:41:55","updateTime":"2020\/07\/10 11:41:55","wapurl":"http:\/\/\/\/feng.ifeng.com\/c\/7xzC8NjJSAw","introduction":"","wwwurl":"http:\/\/\/\/feng.ifeng.com\/c\/7xzC8NjJSAw","commentsUrl":"ucms_7xzC8NjJSAw","commentCount":0,"text":"
都说“商场如战场”,手机市场这片“战场”更是火药味十足,厂商们相互厮杀,谁也不想让谁。<\/p>
但怎么打赢面更大,就要看一个“谋”字了,像OPPO,除了着手稳固线上渠道外,还另辟蹊径地想出了“农村包围城市”的作战方式:从三四线城市开始扩展,逐步靠拢一线大城市的营销思维模式。<\/p>
这样的大范围扫荡操作,使得OPPO在短短几年时间内迅速深入底层群众,品牌不断曝光,让手机这一日常通讯设备成为了在哪都有得卖的产品,线下消费者无论身在哪里,都能随时找到OPPO专卖店、售后网点,购机更安心更放心。<\/p>
目前为止,OPPO已经将一线、二线、三线和四线城市全打通,目前全国拥有超过15万的县乡零售点,而且国内多达600家购物中心都有设立了专卖店。可以说,线下渠道这块OPPO是拿捏得稳稳的,已经成了其对抗对手的一大传统优势,这也是OPPO能够稳坐行业前三的关键招数之一!<\/p>
<\/p>
<\/p>
<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/img1.ugc.ifeng.com\/newugc\/20200710\/11\/wemedia\/3e62b478d836f8c29c47445b46301bf61ddff842_size94_w1439_h688.jpg","size":{"width":"640","height":"305"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/img1.ugc.ifeng.com\/newugc\/20200710\/11\/wemedia\/fffa5d3aab431a663bf17eb792687f24a264fa54_size17_w554_h312.jpg","size":{"width":"554","height":"312"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/img1.ugc.ifeng.com\/newugc\/20200710\/11\/wemedia\/4ae70ea08b0be5a79b804348e0845fbf8bfd984a_size25_w554_h312.jpg","size":{"width":"554","height":"312"}}],"summary":"都说“商场如战场”,手机市场这片“战场”更是火药味十足,厂商们相互厮杀,谁也不想让谁。但怎么打赢面更大,就要看一个“谋”字了,像OPPO,除了着手稳固线上渠道外","sharesummary":"都说“商场如战场”,手机市场这片“战场”更是火药味十足,厂商们相互厮杀,谁也不想让谁。但怎么打赢面更大,就要看一个“谋”字了,像OPPO,除了着手稳固线上渠道外","commentType":"0","wemediaEAccountId":"1445871","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v002iwfBC5jOUI4C9eriuy9AARS-_YP1cIQKfMatv0CVpMCc__","praise":"3","like_num":"3"}}