{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_7y4IP5y2wVX","type":"doc","o":"1","documentId":"ucms_7y4IP5y2wVX"},"body":{"newStatus":"1","documentId":"ucms_7y4IP5y2wVX","staticId":"ucms_7y4IP5y2wVX","title":"感知新视界 成就新未来|立体通三维技术赋能互联网广告业发展","shareTitle":"感知新视界 成就新未来|立体通三维技术赋能互联网广告业发展","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/x0.ifengimg.com\/cmpp\/fck\/2020_29\/8b8f6bad7f8e990_w700_h393.jpg","source":"商讯","author":"","editorcode":"Liubin-vpn","editTime":"2020-07-13 13:53:10","updateTime":"2020\/07\/13 13:53:10","wapurl":"http:\/\/\/\/nb.ifeng.com\/c\/7y4IP5y2wVX","introduction":"","wwwurl":"http:\/\/\/\/nb.ifeng.com\/c\/7y4IP5y2wVX","commentsUrl":"http:\/\/nb.ifeng.com\/a\/20200713\/14384196_0.shtml","commentCount":0,"text":"
7月10日,2020第十八届成都广告、标识及印刷包装产业博览会(以下称“2020成都广告博览会”)在成都世纪城新国际会展中心召开。<\/p>
2020成都广告博览会搭建多元交流平台,在展会现场举办了“论坛峰会、圆桌会议”等多种形式的同期活动。<\/p>
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深圳市立体通技术有限公司作为本次博览会特邀嘉宾,为到场观众带来了《感知新视界成就新未来》的专题分享,共同探讨互联网广告发展新技术、新模式、新机遇。立体通三维技术赋能广告业,推动广告行业创新发展。<\/p>
<\/p>
疫情冲击广告业市场低迷<\/p>
2020年,新冠疫情爆发对广告行业发展造成了猛烈冲击。<\/p>
线下活动被迫延期或暂停,户外广告人气下跌;<\/p>
原定营销活动被迫暂停,品牌前期投入严重浪费;<\/p>
为降低风险,品牌商降低广告预算......<\/p>
广告行业生存受到威胁,经济增速放缓、营销投入缩减、合作业务损失惨重。<\/p>
<\/p>
互联网人口红利饱和增速放缓<\/p>
面临行业竞争激烈+疫情突袭的双重打击,互联网广告发展并不轻松。<\/p>
近年由于互联网人口红利的饱和,移动互联网广告市场增速放缓,增速减缓至14.4%左右。<\/p>
当前中国互联网广告产业发展面临3大困境:巨头主导市场、平台内容同质化严重、行业竞争加剧。<\/p>
如何寻求竞争突围?互联网广告行业需打造三大核心竞争力——流量+技术+创意。<\/p>
<\/p>
互联网3D广告全新体验视觉升级<\/p>
面对互联网信息超载、用户注意力获取难度增大、用户视觉刺激阈值提高的现实困境,寻求全新技术赋能,互联网广告行业或许能突破竞争重围。<\/p>
目前互联网广告基本以2D格式为主,而3D广告的出现,将为行业带来新技术、新玩法、新格局。<\/p>
互联网3D广告带来更多人机互动,牢牢抓取用户注意力;<\/p>
3D广告创意更为丰富,引发用户情感共鸣;<\/p>
全新三维技术将带来发展新机遇,促使行业格局重新洗牌。<\/p>
<\/p>
裸视三维智慧膜让3D广告立起来<\/p>
立体通技术公司聚集一流三维技术研发团队,荣获多项三维技术专利,拥有强大的裸视三维显示技术,借助裸视三维智慧膜+3DAPP,即可实现互联网3D广告手机端、低成本、高画质裸视观看,让3D广告大片真正实现“画面从屏幕中立起来”。<\/p>
<\/p>
对品牌方而言,3D广告更能展示品牌良好形象,提高客户购买率和转化率,提升品牌方投入产出比;<\/p>
对广告制作方而言,3D广告可以让创意真正落地,1:1传递品牌理念,产品演绎直抵人心;<\/p>
对广告投放平台而言,3D广告带来广告位人气增长,吸引品牌主投放,业务大幅增长;<\/p>
对消费者而言,生动3D影像所见即所得,超强代入感打造满分体验。<\/p>
立体通三维技术赋能广告业<\/p>
感知新视界<\/p>
成就新未来<\/p>
<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/cmpp\/fck\/2020_29\/8b8f6bad7f8e990_w700_h393.jpg","size":{"width":"640","height":"359"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/cmpp\/fck\/2020_29\/ae396c9c273c72d_w700_h466.jpg","size":{"width":"640","height":"426"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/cmpp\/fck\/2020_29\/52d56f236942f8b_w700_h449.jpg","size":{"width":"640","height":"410"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/cmpp\/fck\/2020_29\/f21a857a6bb8ed2_w700_h395.jpg","size":{"width":"640","height":"361"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/cmpp\/fck\/2020_29\/4e1e2b7066582af_w700_h395.jpg","size":{"width":"640","height":"361"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/cmpp\/fck\/2020_29\/581f1434b76be4c_w700_h566.jpg","size":{"width":"640","height":"517"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/cmpp\/fck\/2020_29\/0c091ba947398c7_w700_h464.jpg","size":{"width":"640","height":"424"}}],"summary":"7月10日,2020第十八届成都广告、标识及印刷包装产业博览会(以下称“2020成都广告博览会”)在成都世纪城新国际会展中心召开。2020成都广告博览会搭建多元","sharesummary":"7月10日,2020第十八届成都广告、标识及印刷包装产业博览会(以下称“2020成都广告博览会”)在成都世纪城新国际会展中心召开。2020成都广告博览会搭建多元","commentType":"0","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v002gYwAWsXN3noUNxiSIsF5tl190hf2MsU02huCVIkfGSw__","praise":"0","like_num":"0"}}