{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_7yD2YWHtQn3","type":"doc","o":"1","documentId":"ucms_7yD2YWHtQn3"},"body":{"newStatus":"1","documentId":"ucms_7yD2YWHtQn3","staticId":"ucms_7yD2YWHtQn3","title":"又一自主车企岌岌可危,拥有核心研发实力,却一手好牌打稀烂","shareTitle":"又一自主车企岌岌可危,拥有核心研发实力,却一手好牌打稀烂","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/img1.ugc.ifeng.com\/newugc\/20200719\/10\/wemedia\/3221df527a24da28100cc38e204d51954b626685_size25_w342_h228.jpeg","source":"车漫部落","author":"","editorcode":"weMedia","editTime":"2020-07-19 10:32:52","updateTime":"2020\/07\/19 10:32:52","wapurl":"http:\/\/\/\/auto.ifeng.com\/c\/7yD2YWHtQn3","introduction":"","wwwurl":"http:\/\/\/\/auto.ifeng.com\/c\/7yD2YWHtQn3","commentsUrl":"ucms_7yD2YWHtQn3","commentCount":0,"text":"
入伏的七月,漫哥一个人走在广州清晨八点的阳光中,路上车水马龙,热闹熙攘,却没人懂得我诗意的寂寞。我停下脚步,静静地看着这如水车流,看着这花花世界,一分钟,三分钟,十分钟……我去,居然没有一辆奇瑞车。<\/p>
<\/p>
讲真,现在怎么说自主品牌也算出息了,外观内饰原创度高,配置好,售价低,三大件的自主研发也正在赶上来。而曾经的自主品牌大哥奇瑞汽车,却越走越下坡,现在路面上几乎都看不到奇瑞标的车了。<\/p>
<\/p>
想当年,奇瑞风头一时无两,就连一台微型车QQ都经典到被人津津乐道。那时奇瑞在自主品牌里面是真的下苦功的,它十分重视核心技术的研发。光是发动机项目,就投了30亿,招揽来自8个国家200多名工程师打磨自己的发动机技术,生产出第一个国产发动机品牌ACTECO,还出口国外了。<\/p>
<\/p>
直到2017年,奇瑞自主研发的第三代1.6T发动机,符合国六标准,数据参数甚至可以媲美豪车。而奇瑞在动力技术领域的专利也高达1749项,在国内车企里名列前茅。<\/p>
<\/p>
技术可还行,但在激烈的市场竞争态势下,单靠技术就不行了。像漫哥一样,虽然真男人,可惜不懂包装,骑个雅迪骗不到小姐姐青睐。像比亚迪,人家吹自己的电池技术,吉利吹沃尔沃加持,长城吹SUV经验,长安吹外观概念。再看奇瑞,就算吹自家的发动机,很多人这边喊牛鞭,那边转头冲合资发动机去了。<\/p>
<\/p>
实际上不怪别人,是奇瑞骚操作太多。当时势头大好的时候,可能看《三国演义》太多,分久必合合久必分,一下子把奇瑞分出四个子品牌,分薄了力量,都搞不好。又砍掉回归专注奇瑞,没多久又心痒痒又分,又合,又分。<\/p>
<\/p>
观致,凯翼,星途,又是没一个发展得好。星途号称是旗下高端品牌,然而定价一出来,又是跟瑞虎打架,市场黯淡。反正奇瑞儿子少,怕孤单;儿子多,又窝里斗,啥事不成。<\/p>
<\/p>
除了品牌管理混乱,车系也没有好好深挖,很多经典车型等不到换代就死掉了。像奇瑞A3、风云2、奇瑞E3等,产品力都不错,市场反响也良好,可是就那么没换代就直接停产。车系品牌没有啥传承性可言,而且质量和设计越高越差,消费者没信心当小白鼠。<\/p>
<\/p>
奇瑞对车型开发以及命名真的很随性,比如08年北京奥运年,那年的北京车展上奇瑞一口气发布了29款新车,吓哭了汽车记者编辑。最牛鞭的是一套"福娃"系列,以"北京欢迎你"分别起名为奇瑞BB、奇瑞JJ、奇瑞HH、奇瑞YY、奇瑞NN,全是微型车,其中YY还是敞篷的。这么随意的命名,让人怎么相信研发、设计和组装不是随意的?<\/p>
<\/p>
各种骚操作下,奇瑞一步步走下坡路,凯翼、观致又沦为被卖的儿子,乃至自己的股份也要卖了寻求资金。啊,曾经的芜湖之子啊,为何你眼含泪水?啊,是这世道不屑你的傲骨,还是这人心不懂你的苦楚?啊,或许,是你自己作死呀阿西吧!<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/124BA7B8B13BC56B6E2B57170FA095A9D1613B64_size17_w493_h285.jpeg","size":{"width":"493","height":"285"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/BF6B5F794C4CAFDFF224CAC92D7D70513D86D228_size39_w640_h373.jpeg","size":{"width":"640","height":"373"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/44DEFA1B0902D435B4AD9F64B5A3EDD7AF95D4A6_size37_w491_h337.jpeg","size":{"width":"491","height":"337"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/E855987BFC2953A289DB7C5E15CED3606DAFF4AA_size35_w586_h333.jpeg","size":{"width":"586","height":"333"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/1A632F8D9F22A7B9DC3768B5EF82087BDC1D19F4_size45_w640_h346.jpeg","size":{"width":"640","height":"346"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/58004FBE2FDF1928DDF63969359CB63949A73634_size34_w615_h439.jpeg","size":{"width":"615","height":"439"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/715DFF277DC0CF4D5F789DE9E63AF78D53D0249E_size46_w638_h394.jpeg","size":{"width":"638","height":"394"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/D69DF2288E40383380ED13E38BCC9421946A1D43_size28_w545_h352.jpeg","size":{"width":"545","height":"352"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/C9AA0544E4DC307F39529DCDB3670C7C08D9901F_size25_w395_h253.jpeg","size":{"width":"395","height":"253"}}],"summary":"入伏的七月,漫哥一个人走在广州清晨八点的阳光中,路上车水马龙,热闹熙攘,却没人懂得我诗意的寂寞。我停下脚步,静静地看着这如水车流,看着这花花世界,一分钟,三分钟","sharesummary":"入伏的七月,漫哥一个人走在广州清晨八点的阳光中,路上车水马龙,热闹熙攘,却没人懂得我诗意的寂寞。我停下脚步,静静地看着这如水车流,看着这花花世界,一分钟,三分钟","commentType":"0","wemediaEAccountId":"356101","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v0029BFvWLUk3Efaf--jNoHPEm5oBnL7ICaA6fAZ-_1wxKa2U__","praise":"27","like_num":"27"}}