{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_7yK6yBZIbTD","type":"doc","o":"1","documentId":"ucms_7yK6yBZIbTD"},"body":{"newStatus":"1","documentId":"ucms_7yK6yBZIbTD","staticId":"ucms_7yK6yBZIbTD","title":"为了新车蹭热度,吉利这回玩大了","shareTitle":"为了新车蹭热度,吉利这回玩大了","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/img1.ugc.ifeng.com\/newugc\/20200723\/10\/wemedia\/13e198b2e826edb57c17d691086b7dc964655369_size44_w439_h293.jpeg","source":"樊爸的育儿经","author":"","editorcode":"weMedia","editTime":"2020-07-23 10:48:29","updateTime":"2020\/07\/23 10:48:29","wapurl":"http:\/\/\/\/feng.ifeng.com\/c\/7yK6yBZIbTD","introduction":"","wwwurl":"http:\/\/\/\/feng.ifeng.com\/c\/7yK6yBZIbTD","commentsUrl":"ucms_7yK6yBZIbTD","commentCount":0,"text":"
作为小编的我,深知每天找热点、蹭热度的难处。热点难找,尤其是要蹭的还不让人觉得突兀。<\/p>
近日,吉利发布新车的时候,就因为蹭了一波热度,被发了“停止侵权行为”的通知函。这则通知函是由中国航空工业文化中心发布的。<\/p>
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在这则通知函中,声称:吉利汽车在“吉利豪越”车型的广告宣传中,未经中国航空工业集团和中国航空工业文化中心授权的情况下,擅自使用“运-20”军用大型运输机形象及商标,并联合部分自媒体账号在各新媒体平台刊登具有误导性的内容,进行虚假宣传,侵犯了中国航空工业集团的合法权益。<\/p>
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于是小编去查了查吉利汽车的官方账号,发现确有此事,广告宣传中确实使用了他们的标志,看样子这件事情并不是空穴来风啊。不过有网友表示:这几年吉利发展的势头非常猛,在给人留下了深刻印象后,但也在营销方面出现了一些问题。<\/p>
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虽然在“品牌定位”上,主打自主汽车品牌,但在营销方面却有“碰瓷”现象,所以大部分网友觉得,营销归营销,但要遵守法规和规矩,“企业管理”上要有自觉性,切勿等到侵权了,才懂得放手。<\/p>
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对此次吉利单方面过度营销事件,不知道各位怎么看呢?如果你的企业也正在饱受被侵权或侵权烦恼的话,不妨联系我们,我们的服务热线400-870-7009随时会为你接通,在了解了您的情况后,我们会有“总裁御用级”的律师为你全方位解答,定能助力您的企业全速发展!<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/A2F9AF3A6B6CE5FCEEA3AD819577BCB30E11424D_size31_w550_h367.jpeg","size":{"width":"550","height":"367"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/F816C99D4A8451D2CA081C120FB344CFDC8A6A75_size39_w440_h576.jpeg","size":{"width":"440","height":"576"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/8CB4A3712B168BBA62405F0D1911AA78DCCDBDD8_size31_w440_h488.jpeg","size":{"width":"440","height":"488"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/5B5FF84804735C789FC69AB58ABDB01F11906B5F_size31_w640_h377.jpeg","size":{"width":"640","height":"377"}}],"summary":"作为小编的我,深知每天找热点、蹭热度的难处。热点难找,尤其是要蹭的还不让人觉得突兀。近日,吉利发布新车的时候,就因为蹭了一波热度,被发了“停止侵权行为”的通知函","sharesummary":"作为小编的我,深知每天找热点、蹭热度的难处。热点难找,尤其是要蹭的还不让人觉得突兀。近日,吉利发布新车的时候,就因为蹭了一波热度,被发了“停止侵权行为”的通知函","commentType":"0","wemediaEAccountId":"538315","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v002WCo1IDEkXF31sbe0Q7Ww6hKTHds87mS-_xoX7QpkImR8__","praise":"3","like_num":"3"}}