{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_7yiTyJ7kFK4","type":"doc","o":"1","documentId":"ucms_7yiTyJ7kFK4"},"body":{"newStatus":"1","documentId":"ucms_7yiTyJ7kFK4","staticId":"ucms_7yiTyJ7kFK4","title":"让皮卡流行起来 长城炮皮卡跨界营销“再出圈”","shareTitle":"让皮卡流行起来 长城炮皮卡跨界营销“再出圈”","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/img1.ugc.ifeng.com\/newugc\/20200806\/16\/wemedia\/4548b80d184cd67574be68cc8ae26a4d78c08544_size168_w765_h510.jpeg","source":"车文驿","author":"","editorcode":"weMedia","editTime":"2020-08-06 16:01:35","updateTime":"2020\/08\/06 16:01:35","wapurl":"http:\/\/\/\/auto.ifeng.com\/c\/7yiTyJ7kFK4","introduction":"","wwwurl":"http:\/\/\/\/auto.ifeng.com\/c\/7yiTyJ7kFK4","commentsUrl":"ucms_7yiTyJ7kFK4","commentCount":0,"text":"
让皮卡流行起来,一直是长城炮的品牌口号。而在长城炮与诸多汽车生活类赛事跨界营销越来越深入的情况下,“让皮卡流行起来”的口号也变得越来越深入人心。<\/p>
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周一,长城炮路亚国际锦标赛完美落幕。长城炮越野皮卡凭借全能实力,成为路亚爱好者的理想搭档,以路亚+长城炮的全新玩法,引领全场景皮卡生活发展。<\/p>
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2020长城炮路亚国际锦标赛共有近200名路亚选手、9大战队和近百艘路亚艇参赛,赛场面积达88平方公里水域。比赛采用21小时竞技赛制,吸引了200余家汽车、跨界和钓鱼媒体跟踪报道,比赛三天全程直播,是亚洲最大规模的路亚比赛。<\/p>
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路亚是一种独特的钓鱼方法,取名来源为Lure(诱惑)的音译。路亚钓鱼的精髓是用鱼饵模仿小鱼诱惑大鱼攻击,需要钓者使用路亚竿、拟饵等一系列装备综合操作,动作舒展且十分讲究技巧。近几年,路亚在国内得到了快速发展。<\/p>
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锲而不舍、不断探索,是路亚爱好者的精神追求。正如路亚世界冠军徐觉非所说:“路亚文化是挑战自我的态度、风雨无阻的毅力和无所畏惧的灵魂。”这与长城炮品牌内涵以及越野精神不谋而合。即突破自我,拓展生活半径,用顶级的越野装备,探索未知人生。<\/p>
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长城皮卡品牌传播总监闫丽锦分享了长城皮卡进军国际化乘用大皮卡市场的初衷和目标;长城炮不但成为中国首个全球化皮卡品牌,还将与国际主流皮卡品牌同场竞技,改写全球皮卡市场的竞争格局,冲击世界前三。此外,她还表示,长城炮品牌将继续深挖全场景皮卡生活,给更多户外爱好者带来全新体验。<\/p>
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凭借超强越野能力及具备拖船、涉水的产品特性,长城炮越野皮卡完美契合路亚钓鱼的特点,成为路亚选手的最佳拍档。首先,长城炮越野皮卡汽油版车型拥有360N·m峰值扭矩,柴油版车型更是高达400N·m,可在各种路况下轻松拖拽路亚艇,使路亚选手不再受地形所限。<\/p>
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长城炮越野皮卡涉水深度高达700mm,可以在近岸水域轻松完成路亚艇的上下水,上船下船选址更自由,给予路亚选手更便捷的用船体验。<\/p>
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随着长城炮皮卡的不断“出圈”,它所代表的并不再是一台皮卡车,而是代表着一种生活方式——不断探索、勇于挑战。最新数据,2020上半年,长城皮卡销量突破9.5万辆,长城炮6月销量达到15003辆。长城炮皮卡的热销,也使得“让皮卡流行起来”的品牌口号变得越来越“响亮”。<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/5A6CB7E2C16C03186D7C18625975D3CCDF674457_size129_w960_h639.jpeg","size":{"width":"640","height":"426"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/0F469A1E1574102CAD9FCA1937CE7B0D99677497_size178_w960_h639.jpeg","size":{"width":"640","height":"426"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/3F4259D042B6AA4D6D451D3804891E2058A5CE08_size171_w960_h638.jpeg","size":{"width":"640","height":"425"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/2B7F6CD8DD3B9352B5C86AC99643310E8921FC9D_size109_w960_h638.jpeg","size":{"width":"640","height":"425"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/6246CA83390DE271509D6A77D5F1616ABF880967_size72_w960_h639.jpeg","size":{"width":"640","height":"426"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/FF5FF372A00352D8A7BB416459C402628E903190_size108_w960_h640.jpeg","size":{"width":"640","height":"426"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/E61FFB250FFC6E1F7A2126837FD6EBCF4D5A0D88_size124_w960_h640.jpeg","size":{"width":"640","height":"426"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/5620386F39215F88B1F14D540D1A864BACD0C885_size188_w960_h638.jpeg","size":{"width":"640","height":"425"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/BDE3F170375F9A0BCC3A681E66214F831FDD3374_size80_w960_h639.jpeg","size":{"width":"640","height":"426"}}],"summary":"让皮卡流行起来,一直是长城炮的品牌口号。而在长城炮与诸多汽车生活类赛事跨界营销越来越深入的情况下,“让皮卡流行起来”的口号也变得越来越深入人心。周一,长城炮路亚","sharesummary":"让皮卡流行起来,一直是长城炮的品牌口号。而在长城炮与诸多汽车生活类赛事跨界营销越来越深入的情况下,“让皮卡流行起来”的口号也变得越来越深入人心。周一,长城炮路亚","commentType":"0","wemediaEAccountId":"368296","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v0027gQhv8dl0jzyUrCwZw--V1cMpv5yECF1wo6XerLcGhdo__","praise":"7","like_num":"7"}}