{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_7yqpU8Jx7kN","type":"doc","o":"1","documentId":"ucms_7yqpU8Jx7kN"},"body":{"newStatus":"1","documentId":"ucms_7yqpU8Jx7kN","staticId":"ucms_7yqpU8Jx7kN","title":"直播预告|老字号+新玩法=?","shareTitle":"直播预告|老字号+新玩法=?","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/img1.ugc.ifeng.com\/newugc\/20200811\/17\/wemedia\/6616e93d3741585659e4f8ef2ea01fa604ffb0a5_size27_w333_h222.jpeg","source":"爱宛旅游","author":"","editorcode":"weMedia","editTime":"2020-08-11 17:17:06","updateTime":"2020\/08\/11 17:17:06","wapurl":"http:\/\/\/\/feng.ifeng.com\/c\/7yqpU8Jx7kN","introduction":"","wwwurl":"http:\/\/\/\/feng.ifeng.com\/c\/7yqpU8Jx7kN","commentsUrl":"ucms_7yqpU8Jx7kN","commentCount":0,"text":"
广州老字号承载着深厚的优秀传统文化<\/p>
凝聚着精益求精的民族工匠精神<\/p>
其广泛分布在餐饮、零售、食品、医药等行业<\/p>
其传统技艺、经营理念和文化内涵<\/p>
是中华文化和广府文化的集中体现<\/p>
也是广州非物质文化遗产的重要组成部分<\/p>
更是城市文化旅游发展的重要载体之一<\/p>
近年来,老字号刮起“国潮风”<\/p>
越来越多老品牌利用国潮文化开始自我换新<\/p>
重新走入消费者的视野<\/p>
你是否也想解锁这阵风<\/p>
背后的故事呢?<\/p>
本期广州文旅大讲堂将以文化沙龙形式<\/p>
聚焦城市文旅和广州老字号的协同创新发展<\/p>
探讨老字号在文商旅融合时期的发展新机遇<\/p>
以及在焕发老城市、新活力的行动中<\/p>
如何为“老字号”振兴注入“新动力”?<\/p>
想知道问题的答案吗?<\/p>
周四下午准时见面吧~<\/p>
<\/p>
2020年8月13日14:00-17:00<\/p>
由广州市文化广电旅游局主办<\/p>
广东广播电视台文旅中心、广州产权交易所承办<\/p>
广州文旅资源交易平台策划的<\/p>
「广州文旅大讲堂·2020夏季大会」<\/p>
聚焦广州文旅发展与老字号振兴<\/p>
<\/p>
本次活动将在广州市平安大戏院举行<\/p>
此外还将在“广东南方卫视”触电新闻平台<\/p>
进行全网实时直播!<\/p>
老字号大咖线上开SHOW?<\/p>
不要错过啦!<\/p>
打开触电新闻APP<\/p>
搜索“广州文旅大讲堂”<\/p>
即可进入直播间~<\/p>
<\/p>
活动现场除了为大家揭晓谜底外<\/p>
还能体验独特的广州回忆时光隧道<\/p>
细品老字号传奇的品牌故事和底蕴<\/p>
<\/p>
聆听著名羊城讲古佬——李沛聪<\/p>
讲述广州历史,回味广州的集体回忆<\/p>
<\/p>
陈进伟(陈李济药厂党委副书记)分享<\/p>
如何传承发展中医老字号?<\/p>
创新开拓城市品质新文旅?<\/p>
<\/p>
吴羡(“超级文和友”市场总监)分享<\/p>
爆款网红——超级文和友的创新发展之道<\/p>
以及如何挖掘老字号底蕴?<\/p>
<\/p>
曾国军(中山大学旅游学院教授、博士生导师)<\/p>
从老字号与文旅的密切关系<\/p>
剖析老字号的现状困境<\/p>
破解老字号发展难题<\/p>
<\/p>
肖巍(珠江钢琴集团总经理)分享<\/p>
如何让老字号秉持工匠精神、走向世界的经验<\/p>
<\/p>
王剑飞(字节跳动科技高级总监)<\/p>
根据“老字号·新活力”问题<\/p>
探讨新视界助推文商旅融合趋势<\/p>
<\/p>
还有还有!<\/p>
文化沙龙交流会!<\/p>
彻底打破线上线下交流隔阂<\/p>
嘉宾和线上、线下与会观众共同交流探讨<\/p>
“老字号遇上新IP”?<\/p>
“文旅时代的新网红--老字号”?<\/p>
“老字号新零售”?等等<\/p>
一切你想知道的“冷知识”~<\/p>
想解锁广州“老字号”+“新玩法”=?<\/p>
2020年8月13日14:00-17:00<\/p>
「广州文旅大讲堂·2020夏季大会」<\/p>
老字号大咖即将线上开SHOW<\/p>
准时在触电新闻直播平台“云”见面吧!<\/p>
<\/p>
主办单位:广州市文化广电旅游局<\/p>
<\/p>
承办单位:广东南方传媒国际旅行社、广州产权交易所<\/p>
<\/p>
<\/p>
策划与执行平台:广州文旅资源交易平台<\/p>
协同支持单位:广州市国有资产监督管理委员会、广州市商务局、广州国资发展控股有限公司、广州国资国企信息与品牌综合服务中心、广州老字号协会<\/p>
战略智库:中山大学、华南理工大学、华南师范大学、暨南大学、华南农业大学<\/p>
<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/AC6829A1122ACFB5295A6E0E27A7008E9CE58FBD_size38_w500_h278.jpeg","size":{"width":"500","height":"278"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/E279009EFAF8133F23997FF21AC1FB67279DA83B_size46_w500_h283.jpeg","size":{"width":"500","height":"283"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/325231BDACF009F474118BED92639DFF315321AC_size29_w500_h341.jpeg","size":{"width":"500","height":"341"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/9F013846F565CD73355D0FA0EA90A56CA647448D_size311_w500_h323.png","size":{"width":"500","height":"323"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/40F51F0C85EDFCB32417B468C279E509607352BA_size296_w500_h333.png","size":{"width":"500","height":"333"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/56A16DB2CA8FBA252B847129E7DA5EDB9CA16DDF_size44_w500_h334.jpeg","size":{"width":"500","height":"334"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/DF06F58BCA5AA77E313425D2A52FBEA3A5DAED50_size62_w500_h281.jpeg","size":{"width":"500","height":"281"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/1F9451E72E684EAEE1709AA7AC3B9847678538A7_size23_w500_h333.jpeg","size":{"width":"500","height":"333"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/E837BD9029BA72D233BF1E73A449D5D559A3BBE0_size44_w500_h333.jpeg","size":{"width":"500","height":"333"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/D61D9A1D487554DC4E3406013FEF29E5DB226445_size380_w500_h333.png","size":{"width":"500","height":"333"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/8B227FD8503DE1099BCE5B7817F22A4D55314116_size47_w500_h434.jpeg","size":{"width":"500","height":"434"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/9AD12171940BDA788B551D430FCAB5702DD9C0FC_size9_w149_h137.png","size":{"width":"149","height":"137"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/4BC463E91F80D6D800FA28AE80E837FDBB0BABCD_size19_w296_h182.png","size":{"width":"296","height":"182"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/AD582186F166FFFA591EB94901306A953A874F58_size13_w436_h74.jpeg","size":{"width":"436","height":"74"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/C5AB0D4AD8DA50492A9CB7CA809546C2E37D94A3_size13_w500_h69.jpeg","size":{"width":"500","height":"69"}}],"summary":"广州老字号承载着深厚的优秀传统文化凝聚着精益求精的民族工匠精神其广泛分布在餐饮、零售、食品、医药等行业其传统技艺、经营理念和文化内涵是中华文化和广府文化的集中体","sharesummary":"广州老字号承载着深厚的优秀传统文化凝聚着精益求精的民族工匠精神其广泛分布在餐饮、零售、食品、医药等行业其传统技艺、经营理念和文化内涵是中华文化和广府文化的集中体","commentType":"0","wemediaEAccountId":"1512046","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v002GQLgy6yN75c3FhN3E5qpVPanA84iCkNc3acnL6FeDQk__","praise":"0","like_num":"0"}}