{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_7z4E7FjnWm3","type":"doc","o":"1","documentId":"ucms_7z4E7FjnWm3"},"body":{"newStatus":"1","documentId":"ucms_7z4E7FjnWm3","staticId":"ucms_7z4E7FjnWm3","title":"全新A4L创新用户体验,奥迪今年隐藏的真香点","shareTitle":"全新A4L创新用户体验,奥迪今年隐藏的真香点","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/img1.ugc.ifeng.com\/newugc\/20200819\/22\/wemedia\/868390b6239b6bf13e9626e983eece3e284e5354_size54_w481_h320.jpeg","source":"","author":"","editorcode":"weMedia","editTime":"2020-08-19 22:44:15","updateTime":"2020\/08\/19 22:44:15","wapurl":"http:\/\/\/\/feng.ifeng.com\/c\/7z4E7FjnWm3","introduction":"","wwwurl":"http:\/\/\/\/feng.ifeng.com\/c\/7z4E7FjnWm3","commentsUrl":"ucms_7z4E7FjnWm3","commentCount":0,"text":"
全新奥迪A4L上市时,凭借最强基因、最强颜值、最强大脑、最强品质、最强操控几大亮点给人留下了相当深刻的印象。<\/p>
而作为国内最受欢迎的豪华品牌,除了带来更具有竞争力的产品外,奥迪在用户体验上也有了进一步创新,以全新的品牌体验去诠释品牌形象,成为了奥迪今年隐藏的真香点。<\/p>
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7月,“心之所向 强大即出发”全新奥迪A4L深度驾控体验活动率先开启了品牌的转变,通过总部、区域与经销商之间的三级联动,为用户带来了独出心裁的产品力深度体验,同时也让品牌、产品与用户的连接更紧密,实现了与用户关系的不断进化。<\/p>
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有意思的是,针对不同区域用户的个性化需求,不同城市将提供针对性的科目体验。整个活动都围绕用户购车前最关心的产品力讲解、用户体验、相关金融政策以及销售服务等方面,开展深入切实的沟通。<\/p>
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尤其是在用户体验环节,还分为了综合对比类、情景及科技体验类、性能对比及体验类。相当于用户可以通过不同的试驾全方位体验到全新奥迪A4L在智能科技、驾驶性能、以及乘坐舒适度方面的表现。<\/p>
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其实,早在2020年年初,一汽-大众奥迪销售事业部执行副总经理孙惠斌提出奥迪品牌将启动“守正出新”的全面布局。其中,围绕用户需求,加速品牌沟通方式创新以及用户经营模式创新,这一举措为全新的奥迪形象奠定了坚实的基础。<\/p>
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而今年6月,奥迪品牌成立新零售营销部,赋能终端用户,致力于更好的用户服务。在成都车展上,一汽-大众奥迪宣布正式启动“用户体验季”活动,此次全新体验方式不仅是新零售营销部门成立后的首个创新活动,也是疫情过后,对用户需求的深度洞察。<\/p>
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除了全新奥迪A4L产品体验,品牌还将开启全新奥迪Q7无畏体验季、奥迪e-tron路演、奥迪R\/RS赛道体验等多元创新体验活动,充分满足用户的个性化需求,打造出传递品牌精神的优质体验平台,进一步实现品牌升级。<\/p>
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对于深耕中国市场32年的一汽-大众奥迪来说,“以用户为中心”不仅仅是理念,它用实际行动诠释着积极创新的变革能力和探索进取的品牌精神,也让大家感受到了一个更具温度的新奥迪品牌。<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/5EE7BC03FE785893A107D61219E0F7B9D6370680_size41_w640_h427.jpeg","size":{"width":"640","height":"427"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/16944E5CA4DFF20A0841A3FD159BF625D5E0B88D_size46_w640_h401.jpeg","size":{"width":"640","height":"401"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/876315742FD98BBA56B8210FF4BCEBC20DEDC778_size40_w640_h427.jpeg","size":{"width":"640","height":"427"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/B5FE27A476EDF43412D9D9150D853EEBA59E52E9_size43_w640_h385.jpeg","size":{"width":"640","height":"385"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/6591DE48EFD51572ECAC60D767E0882DDC537369_size55_w640_h433.jpeg","size":{"width":"640","height":"433"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/3124039D1E07B5524F6D121E2105187F3A4449C1_size29_w640_h358.jpeg","size":{"width":"640","height":"358"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/BCF068FA2C162BC21D7CD911D5F8579458A7D29C_size28_w640_h427.jpeg","size":{"width":"640","height":"427"}}],"summary":"全新奥迪A4L上市时,凭借最强基因、最强颜值、最强大脑、最强品质、最强操控几大亮点给人留下了相当深刻的印象。而作为国内最受欢迎的豪华品牌,除了带来更具有竞争力的","sharesummary":"全新奥迪A4L上市时,凭借最强基因、最强颜值、最强大脑、最强品质、最强操控几大亮点给人留下了相当深刻的印象。而作为国内最受欢迎的豪华品牌,除了带来更具有竞争力的","commentType":"0","wemediaEAccountId":"9484","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v0027Pk9XD1PxTSCvGs0FmekiQdn1gg0cuG5ST1S4DHesvM__","praise":"89","like_num":"89"}}