{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_80XAWr9fKAZ","type":"doc","o":"1","documentId":"ucms_80XAWr9fKAZ"},"body":{"newStatus":"1","documentId":"ucms_80XAWr9fKAZ","staticId":"ucms_80XAWr9fKAZ","title":"高端卖得少?卡萨帝国庆数据:高端与销量不矛盾","shareTitle":"高端卖得少?卡萨帝国庆数据:高端与销量不矛盾","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/img1.ugc.ifeng.com\/newugc\/20201013\/15\/wemedia\/2d3a1f2cdd4bc2e787e1d2fb04f8a997c20b985a_size118_w744_h496.jpeg","source":"","author":"","editorcode":"weMedia","editTime":"2020-10-13 15:57:13","updateTime":"2020\/10\/13 15:57:13","wapurl":"http:\/\/\/\/biz.ifeng.com\/c\/80XAWr9fKAZ","introduction":"","wwwurl":"http:\/\/\/\/biz.ifeng.com\/c\/80XAWr9fKAZ","commentsUrl":"ucms_80XAWr9fKAZ","commentCount":0,"text":"
促销季,高端高价产品不好卖?并非如此!往年的"十一"黄金周期间,"低价走量"者往往是赢家,今年却有所不同。<\/p>
10月12日,第40周(9.28-10.4)家电市场消费数据出炉。出人意料的是,优惠力度极大的中低端冰箱市场并未出现预期中的"井喷",反倒是国际高端家电品牌卡萨帝全线销量节节攀升,用市场数据向行业证实:高端与销量不矛盾!<\/p>
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数据:高端也有高销量<\/p>
以往,"十一"黄金周拼的就是降价促销。今年却有些反常,中怡康监测数据显示,未曾参与任何降价促销的国际高端家电品牌卡萨帝,从黄金周前期开始全品类份额就实现了不同程度的增长:第40周,冰箱市场同比提升1.6%,洗衣机市场同比提升3.4%,空调市场同比提升1.6%,热水器市场同比提升4.3%,油烟机、燃气灶市场分别同比提升1.3%、1.2%。<\/p>
这是市场对卡萨帝换道场景的认可。区别于传统家电的拼硬件、拼单品,卡萨帝带给用户的不仅仅是家电产品,更是全流程,一站式的衣、食、住、娱高端智慧成套解决方案。当家电价格持续走低,却有越来越多的高端用户倾向于选择几十万的卡萨帝成套家电,这正是场景化体验的吸引力所在。<\/p>
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内因:场景布局重塑高端生活<\/p>
卡萨帝的高端智慧成套解决方案已经覆盖了生活全场景、全流程。比如在"食"的层面,卡萨帝带来智慧厨房场景,冰箱、厨电、冰吧、洗碗机都依托物联网升级为智慧网器,满足用户从食材购买、储鲜到健康管理、饮食烹饪、餐后清洁等全流程需求。<\/p>
在"衣"的层面,智慧护理场景可以通过私家衣物护理中心,解决高端衣物购买、搭配、清洗、护理等需求;在"住"的层面,舒适住居场景以空调首创生态软风升级呼吸方案,热水器打造全屋用水方案;在"娱"的层面,娱乐互联场景为用户提供随时随地的追剧、听歌等全屋娱乐体验。<\/p>
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正是这样逐步升级的场景布局,让卡萨帝在做高端品牌的同时,也持续收获了高销量。目前,卡萨帝正在依托智家体验云平台,加速实践"场景替代产品、生态覆盖行业",为用户提供全流程的最佳体验,创物联网时代生态品牌的全球引领。<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/A666353B31EE966FCF8182BC406C9CE296487714_size1270_w1175_h620.png","size":{"width":"640","height":"337"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/B37731DEC06560A7A4F02E09B04738DCB7D820EC_size363_w1269_h767.jpeg","size":{"width":"640","height":"386"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/881F06CD2833CC83BA201476AEBFDFB42495AE9C_size172_w1269_h771.jpeg","size":{"width":"640","height":"388"}}],"summary":"促销季,高端高价产品不好卖?并非如此!往年的"十一"黄金周期间,"低价走量"者往往是赢家,今年却有所不同。10月12日,","sharesummary":"促销季,高端高价产品不好卖?并非如此!往年的"十一"黄金周期间,"低价走量"者往往是赢家,今年却有所不同。10月12日,","commentType":"0","wemediaEAccountId":"1536907","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v002SKgnfNSuQpdRiZjHnZELTHsP1E7axVjGeSsKh--XYmT0__","praise":"0","like_num":"0"}}