{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_80c0MMxPiX1","type":"doc","o":"1","documentId":"ucms_80c0MMxPiX1"},"body":{"newStatus":"1","documentId":"ucms_80c0MMxPiX1","staticId":"ucms_80c0MMxPiX1","title":"长城汽车携手《我和我的家乡》讲述中国好故事","shareTitle":"长城汽车携手《我和我的家乡》讲述中国好故事","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/img1.ugc.ifeng.com\/newugc\/20201016\/14\/wemedia\/1fcb01041b354c96873cb89010c68c5b173465a9_size197_w1136_h757.jpeg","source":"","author":"","editorcode":"weMedia","editTime":"2020-10-16 14:58:18","updateTime":"2020\/10\/16 14:58:18","wapurl":"http:\/\/\/\/feng.ifeng.com\/c\/80c0MMxPiX1","introduction":"","wwwurl":"http:\/\/\/\/feng.ifeng.com\/c\/80c0MMxPiX1","commentsUrl":"ucms_80c0MMxPiX1","commentCount":0,"text":"
10月1日,中秋、国庆巨献影片《我和我的家乡》在全国各大院线正式上映。作为影片的战略合作伙伴和汽车类独家合作伙伴,长城汽车倾情出演,以高颜值、有温情的重磅车型,为影片注入新鲜活力。这也是继2019年长城汽车助阵电影《中国机长》后的又一跨界影视圈的力作,再度展示了长城汽车在创新营销层面的出圈与新潮。<\/p>
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电影《我和我的家乡》由五个幽默、有趣、暖心的故事单元组成,讲述了发生在我国东西南北中五大区域的家乡故事,以典型的人物故事表达了对家乡的浓厚感情。片中,长城汽车哈弗H6、欧拉iQ、WEY VV6等重磅车型精彩出演,不仅以纵情驰骋,温和高雅的姿态完美契合了电影的乡情,更是在片中展示出长城汽车高颜值、动力强、有温度的形象,将跨界营销的创新融于汽车的 “动”与故事的“情”之中。<\/p>
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在《北京好人》故事单元中,湛蓝色的欧拉iQ缓缓行驶,从容优雅像个绅士,以剧中主人公张北京“梦想之车”的形象,将长城新能源车代表的清洁、精致、高雅完美呈现;在《最后一课》故事单元中,哈弗H6载着范伟饰演的旅居国外多年的范老师,行驶在林间公路,一路飞驰回望溪村,以忠实护航者的姿态助其找回当年执教的记忆;在《回乡之路》故事单元中,邓超饰演的乔树林和闫妮饰演的当红主播闫飞燕,乘坐着WEY VV6在沙地间,公路上驰骋,橙色的VV6在绿树林、黄沙地的映衬下,犹如新生力量,寓意着主人公为家乡的黄沙治理带来希望。<\/p>
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长城汽车重磅车型的实力演绎,以及每一次亮相画面既应景又恰到好处,加上故事剧情的深刻动人以及主创人员过硬的表演实力,无形之中便赋予了汽车产品更多感情色彩,展示出长城汽车在创新营销层面的出圈探索。<\/p>
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事实上,近年来长城汽车通过多次跨界营销举措,精准洞察用户喜好,为品牌形象的不断向上打造创造了更多行业示范。正如在去年国庆档电影《中国机长》中的表演一样,哈弗F7和WEY VV7就曾助力电影高度还原那一幕世界民航史上的迫降奇迹,携手演绎了“敬畏生命、敬畏责任、敬畏规章”的民航精神。<\/p>
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如今,创新营销已经成为长城汽车深耕的一门技术,通过不断与科技、影视、航空等多领域跨界,走进更多圈层,挖掘更多用户诉求,并不断打磨营销实力,为更多用户带来更满意的产品与服务,以精准营销策略,带动用户同频共振,使品牌力和产品力更加深入人心。<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/img1.ugc.ifeng.com\/newugc\/20201016\/14\/wemedia\/e586531d3e48de11084987bd27b5884824b3eac4_size1112_w1269_h833.png","size":{"width":"640","height":"420"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/img1.ugc.ifeng.com\/newugc\/20201016\/14\/wemedia\/e0f27dbe97f9dccda3c1a4dc07ce3bec772755e8_size1299_w1268_h849.png","size":{"width":"640","height":"428"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/img1.ugc.ifeng.com\/newugc\/20201016\/14\/wemedia\/62552296f60f53eb20005c54f24ea2c3a62ec6a8_size967_w1269_h840.png","size":{"width":"640","height":"423"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/img1.ugc.ifeng.com\/newugc\/20201016\/14\/wemedia\/afd0841fa1c13294152ab05a0b25bf998ae78138_size916_w1266_h843.png","size":{"width":"640","height":"426"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/img1.ugc.ifeng.com\/newugc\/20201016\/14\/wemedia\/892f8123f0bbed96ed9704f864503e58fdec3c43_size1025_w1268_h839.png","size":{"width":"640","height":"423"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/img1.ugc.ifeng.com\/newugc\/20201016\/14\/wemedia\/2de42ed8791afe5fb3a1bb41eac7e9ab82f94839_size1069_w1269_h848.png","size":{"width":"640","height":"427"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/img1.ugc.ifeng.com\/newugc\/20201016\/14\/wemedia\/5243ea75952533c9352cf30bdcd40eeb68d19cd0_size1048_w1267_h839.png","size":{"width":"640","height":"423"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/img1.ugc.ifeng.com\/newugc\/20201016\/14\/wemedia\/dae071bc539b0652cd4b35cfd4e70052278d242f_size1166_w1267_h846.png","size":{"width":"640","height":"427"}}],"summary":"10月1日,中秋、国庆巨献影片《我和我的家乡》在全国各大院线正式上映。作为影片的战略合作伙伴和汽车类独家合作伙伴,长城汽车倾情出演,以高颜值、有温情的重磅车型,","sharesummary":"10月1日,中秋、国庆巨献影片《我和我的家乡》在全国各大院线正式上映。作为影片的战略合作伙伴和汽车类独家合作伙伴,长城汽车倾情出演,以高颜值、有温情的重磅车型,","commentType":"0","wemediaEAccountId":"1395598","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v002a1NLu2yRS0wLvB4xgptEGlJPi---_pSstJLlLDA7TvVB0__","praise":"0","like_num":"0"}}