{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_814eqaJGLNZ","type":"doc","o":"1","documentId":"ucms_814eqaJGLNZ"},"body":{"newStatus":"1","documentId":"ucms_814eqaJGLNZ","staticId":"ucms_814eqaJGLNZ","title":"电视销额同比涨幅高达151%!TCL双十一首份答卷成绩优异","shareTitle":"电视销额同比涨幅高达151%!TCL双十一首份答卷成绩优异","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/img1.ugc.ifeng.com\/newugc\/20201102\/16\/wemedia\/256b0661d10ece653decb85ee2bca13ebd1904da_size49_w666_h444.jpeg","source":"","author":"","editorcode":"weMedia","editTime":"2020-11-02 16:54:47","updateTime":"2020\/11\/02 16:54:47","wapurl":"http:\/\/\/\/i.ifeng.com\/c\/814eqaJGLNZ","introduction":"","wwwurl":"http:\/\/\/\/i.ifeng.com\/c\/814eqaJGLNZ","commentsUrl":"ucms_814eqaJGLNZ","commentCount":0,"text":"
双十一来了!这是一场国人的盛大狂欢!超大优惠力度!超多爆款好货!TCL在双十一首场“预演”中就斩获出色成绩,电视品类销额同比暴涨151%,空调销额增长169%,冰洗销额增长141%,在京东等平台排名力压创维、海信、索尼、华为、荣耀等品牌,可谓交上了双十一期间的第一份高分答卷。<\/p>
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截止11月2日上午10点26分,TCL全品类成交额突破4亿,全品类销额同比增长162%,是家电品牌中较早实现这一突破的品牌之一。据悉,为了本次双十一,TCL对全品类产品展开了多项优惠措施,旗下多款人气爆款电视也给出惊人好价。例如主打大屏极致观影体验的TCL Q10 QLED全彩量子点剧院电视,另有主打旋转屏幕与社交玩法的TCL·XESS旋转智屏等等,在双十一中都获得人们的大量好评。不少消费者留言称“TCL电视不仅好看,而且好玩,让电视拥有了更丰富的灵魂,家里的客厅一下子就多了很多玩法”。<\/p>
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业内人士分析指出,在电视市场红利期逐渐消退、增量市场向存量市场转变的过程中,“下半场”的争夺将围绕差异化体验展开。TCL电视作为国内电视领域元老,近年来主打的QLED原色量子点技术提供了出色的画质,同时还全面发力社交电视的细分市场,让电视具备了焕然一新的面貌。而在之前的全球显示生态大会上,TCL还发布了云卷屏、卷轴屏等4款新品,并宣布将向着全技术、全产品、全场景进行战略转型,也不难猜想未来的TCL将拿出更多具有革命性的产品——不止是电视。<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/3F401974388135EF02C7E854744099330BE43E26_size116_w666_h1184.jpeg","size":{"width":"640","height":"1137"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/0826C368243026467F6C15CF96A56F9A9500052B_size61_w747_h726.jpeg","size":{"width":"640","height":"622"}}],"summary":"双十一来了!这是一场国人的盛大狂欢!超大优惠力度!超多爆款好货!TCL在双十一首场“预演”中就斩获出色成绩,电视品类销额同比暴涨151%,空调销额增长169%,","sharesummary":"双十一来了!这是一场国人的盛大狂欢!超大优惠力度!超多爆款好货!TCL在双十一首场“预演”中就斩获出色成绩,电视品类销额同比暴涨151%,空调销额增长169%,","commentType":"0","wemediaEAccountId":"878879","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v002GEDbIsRDT75--rgDb4HsBzMDze79NZdiSQYaoaDqb3a4__","praise":"0","like_num":"0"}}