{"meta":{"id":"https:\/\/api.iclient.ifeng.com\/ipadtestdoc?aid=ucms_81GQS4YMLff","type":"doc","o":"1","documentId":"ucms_81GQS4YMLff"},"body":{"newStatus":"1","documentId":"ucms_81GQS4YMLff","staticId":"ucms_81GQS4YMLff","title":"中国电信:苹果忠诚度高于国产手机厂商","shareTitle":"中国电信:苹果忠诚度高于国产手机厂商","thumbnail":"http:\/\/d.ifengimg.com\/w150_h106_q100\/x0.ifengimg.com\/res\/2020\/A269EB4AE28A13542589D447EFC640B96C34432F_size128_w552_h310.png","source":"","author":"","editorcode":"weMedia","editTime":"2020-11-09 18:31:35","updateTime":"2020\/11\/09 18:31:35","wapurl":"http:\/\/\/\/i.ifeng.com\/c\/81GQS4YMLff","introduction":"","wwwurl":"http:\/\/\/\/i.ifeng.com\/c\/81GQS4YMLff","commentsUrl":"ucms_81GQS4YMLff","commentCount":0,"text":"
集微网11月9日消息,中国电信今天发布了终端洞察报告2020版,里面详细谈到了当前国内手机市场的情况。<\/p>
<\/p>
图片来源:微信<\/p>
厂商忠诚度方面,2020年第三季度,数据显示苹果忠诚度同比提升7.9pp至47.4%,华为(含荣耀)忠诚度环比下降至37.5%,近年,vivo忠诚度持续上升,小米忠诚度环比回升,总体而言,华为、OPPO、vivo三家忠诚度趋近。<\/p>
<\/p>
图片来源:微信<\/p>
热销系列复购率方面,华为Mate系列、P系列复购率,及对母品牌忠诚度均小幅下降,荣耀数字系列复购率小幅下滑,V系列、畅玩系列复购率相对稳定。<\/p>
<\/p>
图片来源:微信<\/p>
2020年第三季度,vivo Y系列复购率高于X系列,对母品牌忠诚度表现基本一致,OPPO R&Reno系列复购率表最高,达到27.3%,对母品牌忠诚度达39.8%;2020年,小米数字系列复购率环比提升至20.8% ,但对母品牌忠诚度逐步下降。<\/p>
<\/p>
图片来源:微信<\/p>
品牌换5G终端流向方面,2020年第三季度,苹果、华为、荣耀、小米用户换5G终端时首选华为,OPPO、vivo用户换5G终端时首选本品牌。<\/p>
<\/p>
图片来源:微信<\/p>
(校对\/Wilde)<\/p>","img":[{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/A269EB4AE28A13542589D447EFC640B96C34432F_size128_w552_h310.png","size":{"width":"552","height":"310"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/0CD64725D34EB67AC2B89D8511D5DA81C787363B_size168_w634_h234.png","size":{"width":"634","height":"234"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/C29FF19396B7612471939F6C8A02C85B77E3378B_size182_w629_h264.png","size":{"width":"629","height":"264"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/88BF70A75C32666C5AC4B121C59F1A5C613FEA97_size182_w634_h243.png","size":{"width":"634","height":"243"}},{"url":"http:\/\/d.ifengimg.com\/mw640_q100\/x0.ifengimg.com\/res\/2020\/F8EFF59BCF39F34022908C0AF857700EE9D4CA54_size147_w556_h223.png","size":{"width":"556","height":"223"}}],"summary":"集微网11月9日消息,中国电信今天发布了终端洞察报告2020版,里面详细谈到了当前国内手机市场的情况。图片来源:微信厂商忠诚度方面,2020年第三季度,数据显示","sharesummary":"集微网11月9日消息,中国电信今天发布了终端洞察报告2020版,里面详细谈到了当前国内手机市场的情况。图片来源:微信厂商忠诚度方面,2020年第三季度,数据显示","commentType":"0","wemediaEAccountId":"1534308","showclient":"0","shareurl":"https:\/\/ishare.ifeng.com\/c\/s\/v002Hk6EG7l0KGzHmV--Dnc--HUlIqSLMcpjFKlauZt7KosPY__","praise":"0","like_num":"0"}}